The secret to reaching all of your customers is persona marketing.
Learn how to understand your diverse customer types and effectively drive engagement for all of them.
Your customers are diverse and all need to be talked to and marketed to in nuanced, specific ways for you to be most effective. Persona marketing is the key to correctly segmenting out your customers and learning how to make content that will be relevant to them and effective for your purposes. In social media marketing, digital advertising, or any other strategy, authentic, real-world photos are at the center of driving engagement and relating to your audience. [Slideshare]
Think of your customer personas as real people so that you can get inside their heads and market to them best. Create content with engaging, authentic stock photos. Your personas will relate to real-world photos, and it'll drive engagement for you.
If you're looking for actionable steps today to check out the Social Media Calendar to get tips on what relevant posts to create each week and enroll in the Social Marketing Bootcamp for 14 days of rapid instruction from social marketing experts.