Authentic photos can make or break your brand—here's why.
The real value to social media marketing is unlocking organic growth.
Here are the top 10 ways that you can organically grow your Instagram following.
Getting more organic followers on Instagram (aka without advertising) is a great way for bootstrapped or budget constrained companies to grow. There is a captive audience of more than 400 million consumers, and there is a lot of potential to catch the eye of your next potential customer with Instagram's visual-based network. Flip through the slides below to learn some tactics you can start using today to kickstart your organic Instagram growth. [SlideShare]
The era of staged stock photos is over.
Consumers want to see real-world images that look authentic and convincing.
Stock photos have been around for a long time. And for good reason: it's really expensive to hire photographers, find locations and models, and stage custom photo shoots. But if you've looked around the internet lately, you've probably noticed stock photos are starting to look a lot different than they used to. What's behind this change?
Your following can never be too large. Leverage your current following to expand your reach.
Everyday people are sharing their favorite posts to their peers.
By learning how to connect with your current following, you can expand your message to a larger audience. The method is to develop your brand into a friend to your followers. Creating a persona for your brand, and a relevant one at that. We put together a Slideshare for you with the information needed to create a relevant brand personality. Enjoy! [SlideShare]
Millennials are coming to that age now, where they are going to make up a large portion of the market. They are graduating college, taking over the workforce, and are coming out to face the world. Make sure your brand is fresh on their mind as they make their rise. Millennials are a unique generation whose like has never been seen in any previous generations, and thus require a specialized marketing approach. This guide aims to provide insight on marketing strategies and tactics to catch the interest of this emerging market leader.
The best content marketers and social media marketers have all mastered the art of visual storytelling.
Everyday, people are sharing stories of their lives online.
By learning how to dynamically capture the attention of readers, you can improve the returns from your blogging, content marketing, and posting on social media. The best way to tell an engaging story is with powerful images. Real-world, authentic photos resonate with consumers because they are relatable. Check out this SlideShare for a look at the data behind how learning visual storytelling can take your marketing to a new level. [SlideShare]
Advertising on Pinterest is a huge opportunity to reach high-quality online users.
Check out the ultimate guide to earn money from Pinterest.
Pinterest is one of the fastest growing social networks, with over 75 million monthly active users and over 5 million pins per day. Boards and pins range a huge variety of subjects, and Pinterest users are online shoppers. This makes Pinterest a marketer's dream for connecting with the right users. With just the right approach, newly launched ads on Pinterest can grasp the attention of that audience. Using real-world, authentic photos, marketers can create high-engagement pins. [SlideShare]
Success on social is no longer about just building a massive audience. It is all about nurturing an engaged community.
Social media has changed. With the floods of content being posted everyday, Twitter, Facebook, Instagram, and others are all adapting to make sure that the best, most relevant content is surfaced to the users. This means that they care about engagement more than ever before. Old techniques like buying followers will only hurt your post delivery now. Check out the deck below to learn how focusing on posting great photos will have the biggest impact on driving engagement for social media marketing [Slideshare].
With Instagram's recent update, marketers now have a powerful new tool to get their content discovered.
On Twitter and Facebook, social media marketers have grown companies by jumping on to trending hashtags, topics, or locations in the posts that they publish. Instagram has now joined these mature social networks in providing tools for users to explore the current trends on Instagram. This is a great starting point to get your content distributed in front of consumers, a key point to social media marketing. The next step is to focus on standing out with eye-catching, authentic stock photos in your Instagram marketing [Slideshare].
A look how 5 companies' early opportunity to advertise on Instagram has created huge results.
Across industries, Instagram is looking to be the next big thing in digital advertising.
With Instagram advertising set to rollout to the public during Q3 2015, now is the time to get ready for this massive new opportunity for social media marketers and digital advertisers. Here is early data on how 5 companies have seen great success accessing Instagram's engaged community with tests that have been running across many industries in the Canadian market. Overall, each of these companies has succeeded by fitting in to Instagram's aesthetic and blending into the feeds of authentic user generated content [Slideshare].
Instagram just announced it's ad platform's public rollout.
This is a massive opportunity for marketers to explore a new channel.
With the announcement on June 2nd, 2015, marketers everywhere are chomping at the bit to get there hands on the brand new Instagram advertising platform. Instagram ads have proven to perform very well for direct response advertisers in 450 beta tests. New ad formats and targeting options will be very powerful for marketing on mobile. Learn how to create great ads for Instagram. Using authentic user generated content will help you not feel like fake, spammy ads in users feeds. Engaging, authentic stock photos from Twenty20 are legally vetted and easy to use. [Slideshare]
Your customers are addicted to mobile.
More time is now spent on mobile devices than on computers.
Consumers have made the shift from desktop to mobile but slow moving marketers haven't caught on. To win in mobile marketing it's essential to realize the power of mobile usage and craft campaigns for smartphone marketing. The recent KPCB Internet Trends 2015 report has some powerful data (included here) supporting the need for your attention to shift to marketing on mobile. The biggest key to success in mobile marketing is using engaging, authentic stock photos to connect with your mobile addicted customers. [Slideshare]
Ever wanted to use Instagram photos in your marketing?
Photos from Instagram are a perfect fit for you to use in your own social media marketing, but how can you get them legally?
The best content to use in your social media marketing is content that actually looks like it belongs on Instagram, Twitter, or Facebook. Using photos from Instagram photographers is a powerful way to engage your social audience. It's difficult to get the photos legally from the Instagram photographers, but here are the three best ways. [Slideshare]
Popular hashtags versus growth hashtags.
Just using popular hashtags isn't enough to help you grow on social media.
All social media marketers have attempted to grow using popular hashtags, but their are some critical problems with how most people think about growth on Twitter, Instagram, or Facebook. Learn to focus on high impact growth hashtags. Here are the three key tips to improving your social media marketing that go far beyond just using the most popular hashtags by capturing relevant attention and then effectively converting your audience with engaging, authentic stock photos. [Slideshare]
Social media is exploding.
Is your company taking advantage of growth on social?
Social media has revolutionized the ways that people share content with each other. When you are creating posts for social, here are 7 powerful tips to make sure that your posts get liked, retweeted, and shared out to as many people as possible. Learn to effectively drive engagement with authentic stock photos in your social media marketing. [Slideshare]
PC use tanked 224.7% this year.
Comscore reported that in March 2015, for the first time, there were more mobile-only internet users than PC-only users.
It's a new digital world out there. Marketers need to learn to adjust their social media marketing and digital marketing tactics to take advantage of trends in internet usage and consumer behavior in mobile marketing. [Slideshare]
Learn what most marketers get wrong.
Photo challenges are the highest engagement activity on social media.
The average company with a team of 10 designers wastes $14,150 / year by paying designers for the time it takes to find stock photos for their projects. There is a better way. Run a photo challenge to source real-world, authentic stock photos and increase engagement on social media. [Slideshare]
Visual content is the way to grab attention online.
Eye-catching, engaging photography is #1 most important factor in marketing optimization.
With Instagram growing bigger than Twitter, trends in marketing in 2015 are centering around the visual content being created on social media. People are engaging with each other with mobile, social photography. Brands who join the trend are seeing huge boosts in performance marketing. [Slideshare]
Today's marketing strategy should pull, not push.
"The most untrue statement of all is still circulating…people are sheep and will buy based on whatever you say" - Gary Vaynerchuk
The latest trends in marketing are proving that the consumer has more power than ever before and can't be pushed into your product. You need to pull them in. Here's how:
Looking for social media ideas this year?
Using a social media calendar is the sure fire way to make sure that you stop missing out on easy opportunities for engagement on social.
Skip learning photoshop. Start finishing projects.
Why learn how to use photoshop when you can find an easy, free online Photoshop alternative?
Using photos is among the most powerful things you can do to design engaging content. But the suite of tools for everyday design needs in Photoshop is muddled by the detailed capabilities to edit the nuances of photography itself.
1+ billion images are used everyday online. They are part of our society's consciousness. It's up to us to decide which photos we want to use. Make your voice heard and help challenge society's limiting representations of gender.
As social media managers, we all know it's hard to keep up with social media. Everyday, there are 200+ million tweets and 1+ billion Facebook posts. To keep up, I put together this guide of marketing tools that solve the problems you face everyday.
Visual storytelling with photos is the key to engagement.
Natural photos can communicate a deeper message in a much more succinct way than is possible with text. And there are only subtle, easy differences between boring photos that lack personality and emotional pictures that tell a rich and simple story.
Let's take a look at how you can take the same subject and completely transform it by using images that include a human element that really connects with the viewer and tells a story at a glance.
Finally, A Way To Measure Social Media ROI.
Does your team spend hours on social media and have no idea if it's successul? Are you clients constantly clamoring for specific results? In this article, I'll share tools & tips to measure your Social Media ROI.
10 Social Media Terms You Should Know
We are the generation of 140 words or less....we're obsessed with shortening all words. If you don't understand this as a marketer, you'll come across old fashioned with your customers. It's vital that you be revelant & authentic with millenials.
Want to feel authentic to your customers? Get this one thing right.
The photos you use on your website, social media & ads are the most visceral way to develop a connection between your customers and you.
Do you want to grow this year?
Wouldn't it be great to grow your Instagram following in 2015? Because Instagram is emerging to be such a huge growth channel for brands, I decided to share tips on what are the best ways to grow in 2015.