10 Social Media Terms You Should Know
We are the generation of 140 words or less....we're obsessed with shortening all words. If you don't understand this as a marketer, you'll come across old fashioned with your customers. It's vital that you be revelant & authentic with millenials.
So, let's do this. Take the quiz:
For a full list, check out the ultimate list of Social Media Acronyms from Bufferapp.
Fear of Missing Out
FOMO describes a type of social anxiety where you feel that if you miss an opportunity you might miss out on something great. FOMO comes into play quite often with social media where some people are compelled to stay connected so they never miss a big moment.
This abbreviation may appear in a comment, post, or tweet, where the user is mentioning they weren’t able to completely read an article because of its length. Also, some articles or notes may include this abbreviation in lieu of a summary heading.
Ex. “tl;dr RT @cnn The Full Transcript from the State of the Union Address.”
User generated content
This refers to all the different types of content—articles, updates, comments, videos, photos, etc.—that are produced by a site’s users. For instance, all the great photos from Twenty20 are UGC - available as royalty-free stock photos.
Not safe for work
NSFW means that a link, photo, video, or text contains graphic or inappropriate content for the workplace.
Ex. “New movie trailer for The Hangover (some NSFW language)”
Modified tweets occur when a user is attempting to manually retweet but the tweet is too long and you have to modify the original tweet. The issues with length can occur if you’re trying to add your own commentary to an already-long tweet.
Ex. “Incredible resources here! MT: @unbounce The Ultimate Guide to Landing Pages That Work”
Ask Me Anything
These initials can be used in social media updates as an open call for questions, and the acronym is also quite popular as a recurring question-and-answer series on Reddit, featuring experts and/or well-known names in a huge variety of fields.
Ex. “I’m doing an AMA on Reddit tomorrow at 3pm ET all about space travel!”
Return on investment
This marketing measurement looks at the amount of profit you make based on the difference between revenue and expenses. In social media marketing, ROI tends to be an elusive metric since revenue can be difficult to measure directly from social. Often times, ROI is extended to include a return in clicks, engagement, or new followers based on the time and resources devoted to a social network.
Ex. It costs $5,000 a year to maintain your website (domain, hosting, copywriting, design fees, etc.), but is generates $20,000/year in revenue. Based on this example your ROI would be 400% ($20,000 divided by $5000).
As far as I know
Ex. “AFAIK, there are no peanuts in a Milky Way bar.”
Cost Per Click
In online advertising, cost-per-click refers to the price paid by an advertiser who is charged every time someone clicks on an ad (rather than every time the ad is shown). The cost-per-click is the dollar amount that the advertiser pays for each click.
photo by nannah_gh
To be relevant in the social media marketing world, you'll need to master the way your customers speak. These days, your customers are talking to each other through many different forms: text, photos, videos, gifs, etc. Here's a good brief on how to spot what makes a piece of content feel real: What makes an authentic photo?