With Instagram's recent update, marketers now have a powerful new tool to get their content discovered.
On Twitter and Facebook, social media marketers have grown companies by jumping on to trending hashtags, topics, or locations in the posts that they publish. Instagram has now joined these mature social networks in providing tools for users to explore the current trends on Instagram. This is a great starting point to get your content distributed in front of consumers, a key point to social media marketing. The next step is to focus on standing out with eye-catching, authentic stock photos in your Instagram marketing [Slideshare].
Learn more about the enhanced targeting, innovative new ad formats, and more in our Ultimate Guide to Instagram Advertising or see the ways that successful companies are already taking advantage of Instagram Ads.
If you're looking for actionable steps to take today, check out the Social Media Calendar to get tips on what relevant posts to create each week and enroll in the Social Marketing Bootcamp for 14 days of rapid instruction from social marketing experts.