Success on social is no longer about just building a massive audience. It is all about nurturing an engaged community.
Social media has changed. With the floods of content being posted everyday, Twitter, Facebook, Instagram, and others are all adapting to make sure that the best, most relevant content is surfaced to the users. This means that they care about engagement more than ever before. Old techniques like buying followers will only hurt your post delivery now. Check out the deck below to learn how focusing on posting great photos will have the biggest impact on driving engagement for social media marketing [Slideshare].
If you're looking for actionable steps to take today, check out the Social Media Calendar to get tips on what relevant posts to create each week and enroll in the Social Marketing Bootcamp for 14 days of rapid instruction from social marketing experts.