Authentic photos can make or break your brand—here's why.
Photos are the most effective way a brand can connect with an audience. When photos are unrelatable to people, they'll be less likely to emotionally connect with your brand. We've seen many companies transform their marketing efforts simple by using real and authentic photos—not tacky and staged ones. Flip through the slides below for more compelling information on why your photos matter to your audience. [SlideShare]
If you're looking for actionable steps to take today, watch our recent webinar How to Create an Inspiring Social Media Campaign This Holiday Season to get years worth of research on how to approach the most crucial marketing season of the year.