Your following can never be too large. Leverage your current following to expand your reach.
Everyday people are sharing their favorite posts to their peers.
By learning how to connect with your current following, you can expand your message to a larger audience. The method is to develop your brand into a friend to your followers. Creating a persona for your brand, and a relevant one at that. We put together a Slideshare for you with the information needed to create a relevant brand personality. Enjoy! [SlideShare]
If you're looking for actionable steps to take today, check out our upcoming webinar The Ultimate Guide to Christmas Marketing to get years worth of research on how to approach the most crucial marketing season of the year.