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2015 Guide: Marketing Trends You Cannot Miss [SLIDESHARE]

Topics: Marketing

 Like explorers moving west during the gold rush, we're always looking to discover the next frontier. To help you keep up with the fast changing digital world, I decided to share what's going to be hot in 2015.


 

2015 MARKETING GUIDE: 
ENSURE YOUR COMPANY STAYS AHEAD OF THE CURVE.

 

2015 will be lost by marketers who ignore social & mobile advertising.   [Tweet this]


THE 2015 GUIDE: MARKETING TRENDS YOU CANNOT MISS 

Last year, in 2014 everyone was saying,  “Paid search is getting too expensive.” “Everyone’s a content marketer.” Now that it’s 2015 You want to find the next BIG channel for growth. 

Where’s the world headed this year? 

  • Mobile is the only channel projected to grow. 251% growth expected in the next 4 years (Source: eMarketer)
  • Americans spend more time on Social Media than anything on the web, even email (Source: Business Insider)
  • Americans spend more time on Social Media than anything on the web, even email. Source: Business Insider 60% of social media time is from mobile.
  • Facebook is leading the charge on mobile advertising, with almost $2 billion of growth this year, all from mobile ads
  • Facebook will get an even bigger reach with the Audience Network. 
  • But other networks have noticed... mobile app install ads have been introduced by Twitter & Tumblr
  • Snapchat, Pinterest, and Instagram will all open up public advertising platforms this year. 
Expect to see… Promoted Pins/Posts, Video ads, Mobile app install ads, & more

All focused on one word… NATIVE

 

Stay ahead and focus on these three things…

1. Get in early. Be the first to test & discover new platforms & ad units.

2. Optimize for mobile. Build a responsive mobile website & create a mobile app for iPhone & Android.

3. MOST IMPORTANTLY Create natural ads

  • Talk to your customers the way they talk to each other i.e. blend in with the feeds
  • Use relevant language. LOL OMG FAIL #WIN CUTE TRENDING SELFIE #INSTAGOOD TWERK
  • Use images to connect & express your authenticity. #AvoidSpam ~ Be a friend

Apps are dominated by photos. Join your customers. Express yourself with photos.

Social images perform best. • Not staged • Blend in with social feeds • Instagram-style feel

2015 will be a HUGE  year, full of new advertising opportunities.

  • MOBILE will be the center of digital time.
  • SOCIAL will keep dominating mobile use.
  • IMAGES will grab your customers’ attention Social-sourced

Twenty20 is your source for mobile, social images. No more boring stock.

source-29bubbles

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